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samedi 7 novembre 2009

Mickey Mouse to get a makeover

Long before Pixar, before Tom and Jerry, Bugs Bunny, Popeye, Spider-Man, Superman, The Beano or The Dandy, there was a mouse called Mickey. He is possibly the best-known character ever to have come out of Hollywood. There is hardly a child or an adult in the developed who would not recognise Mickey Mouse from just a silhouette of two round ears protruding from the top of a round, hairless head.

He has been preserved, unchanged for decades, as the ultimate American symbol of wholesome children’s entertainment, rated by Forbes as the world’s most valuable character, generating £3bn a year in merchandise sales, a formula the Disney Corporation has not dared to tamper with.

That is about to change. Mickey is to move with the times, with the arrival next year of a video game, Epic Mickey. And, according to The New York Times, Disney is worried that, although most children know who Mickey Mouse is, they do not identify with his adventures as they do with more contemporary animated heroes such as Russell, from the latest Pixar film Up, or Nemo the fatherless fish, or even Bart Simpson – all children in need of adult supervision, whereas sensible Mickey, who is more miniature adult than child.

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